Three Essential Must Know Publicity And Book Promotion Media Strategy Tips
Many authors and experts would like to enjoy publicity and media exposure. To optimize your ability to secure publicity, book promotion and expert status media opportunities, you will need to create the publicity tools that support your media outreach. These tools include creating an author expert media website where the media can find out all about your and your book or message and how to use testimonials that discuss your expertise and professionalism. Also important is your ability to tie your message and commentary into the news of the day. Media training is another essential tool for authors and experts so that you will understand how the media works and be ready when they call you for an interview
Book authors and experts can create a powerful and effective media and publicity strategy. However, to do so, the author or expert will need to understand the basics of publicity and media strategy so they can create the most relevant publicity outcome.
CREATE A WEBSITE ESPECIALLY FOR THE MEDIA: Pack your media website with info pertaining to your book along with the materials the media will need including a .jpeg of your book's cover, your professional media picture, previous demo video of your appearing on a TV show, links to media coverage in magazines, newspapers and other online media outlets, a list of topics you know about, your immediate contact info and well-developed media bio that outlines your credentials, education, accomplishments and professional experience. Include testimonials from powerful names - go big, avoid little mentions that no one really knows as this weakens you - remember, you are known by the company you keep.
The idea is to expand yourself as an author and apply your knowledge and wisdom to the issues of interest to society today. Start blogging on timely news events or other daily news stories that you find being covered on TV, in newspapers, on major media and newsmaker websites such as Foxnews.com, MSN.com etc. This way, you will get lots of practice in applying knowledge, experience and your message to the news issues that matter to your target market. Be a force, know your stuff, be content rich - you will be judged on appearance, style, charisma (and yes, charisma can be created) and most of all content.
Get comfortable speaking to the media and sharing your thoughts by getting some practice and training before you get started with your pubicity strategy. Media training is the key to being ready to speak to the media in a way the positively showcase your talent and expertise. You'll want to show the media that you are media savvy, professional and are able to discuss your commentary with them.
Knowing the tools of the trade will help you avoid the mistakes that many authors and experts make in their publicity and book promotion efforts. Once you create and apply the publicity tools necessary you will be able to enjoy media exposure with confidence.
Book authors and experts can create a powerful and effective media and publicity strategy. However, to do so, the author or expert will need to understand the basics of publicity and media strategy so they can create the most relevant publicity outcome.
CREATE A WEBSITE ESPECIALLY FOR THE MEDIA: Pack your media website with info pertaining to your book along with the materials the media will need including a .jpeg of your book's cover, your professional media picture, previous demo video of your appearing on a TV show, links to media coverage in magazines, newspapers and other online media outlets, a list of topics you know about, your immediate contact info and well-developed media bio that outlines your credentials, education, accomplishments and professional experience. Include testimonials from powerful names - go big, avoid little mentions that no one really knows as this weakens you - remember, you are known by the company you keep.
The idea is to expand yourself as an author and apply your knowledge and wisdom to the issues of interest to society today. Start blogging on timely news events or other daily news stories that you find being covered on TV, in newspapers, on major media and newsmaker websites such as Foxnews.com, MSN.com etc. This way, you will get lots of practice in applying knowledge, experience and your message to the news issues that matter to your target market. Be a force, know your stuff, be content rich - you will be judged on appearance, style, charisma (and yes, charisma can be created) and most of all content.
Get comfortable speaking to the media and sharing your thoughts by getting some practice and training before you get started with your pubicity strategy. Media training is the key to being ready to speak to the media in a way the positively showcase your talent and expertise. You'll want to show the media that you are media savvy, professional and are able to discuss your commentary with them.
Knowing the tools of the trade will help you avoid the mistakes that many authors and experts make in their publicity and book promotion efforts. Once you create and apply the publicity tools necessary you will be able to enjoy media exposure with confidence.
About the Author:
Annie Jennings is a highly-acclaimed expert in book promotion. To set up a free consultation please go to book promotion. To listen to audio recordings of book promotion success please go to publicity. Get a totally unique version of this article from our article submission service
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