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The Effect Of Cosmetics Advertisement On The Teen Market


By Jerome Vang

Cosmetics covers a wide array of products. It can apply to make up, skin care products, or even eye wear. No matter how you look at it, they are a big part of the female world as we know it.

Today's market advertises with beautiful women. They are slim with flawless features, supposedly made that way with the help with the item being advertised. This has had an adverse effect on the teen society.

These ads show females getting a lot of attention from overly handsome guys while looking beautiful. This sends out the message that you need to be beautiful in order to get the guy you want. The product sells well enough, but at the cost of the consumer's self-esteem.

Teenagers are left feeling depressed due to this kind of advertisement. Most companies have cleaned up their act and stopped using this type of campaign. Some have not though. The individuals hired to perform in these commercials is the bigger problem.

One such example of this problem is in the skin care line. They hire beautiful models or actresses to portray girls or guys with skin problem. While they may not all be actors and models, it is more probable that most are. Their skin is said to be flawlessly beautiful, and you have girls and guys hanging all over each other. This sends a very wrong message.

This problem, though mostly seen in girls, is not exclusive to females. Males also suffer self-esteem issues. When they see ads like this, teens think they need to look perfect to in order to be happy. This is not the right message.

Television is not the only guilty party. Magazine advertisements are even worse. The models featured in ads for make up and other beauty products don't look realistic. They are airbrushed and perfect. There is no such thing as perfect beauty. In today's society, there is far too much pressure put on teens to look perfect.

Companies are taking a stance against low self-esteem. Perfection is not used in any of their product media. The act of using real customers to advertise their products is becoming more common place. This is the best form of advertising. Though celebrity endorsement is still popular it's not the only form being used now. It is good for teenagers to see individuals just like them using the products they might use.

The next time you're flipping through your favorite fashion magazine, sneak a look at the cosmetics advertisements. If you have magazines from earlier than 1990, take a look at how the industry has changed. You will be greatly surprised.

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