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Collar Pins - Creative And Effective Corporate Gifts


By Sharon Price

Giving a corporate gift is a step towards building brand awareness and is an important part of any company strategy. It plays a multi pronged role in an organization and that is why it is so critical to choose the correct gift.

Collar pins are colourful, stylish and appealing, and therefore are perfect articles to be presented in corporate circles. Due to their innovative designs and the flexibility of having the company's name engraved on them, these pins are fast gaining in popularity. They can also be engraved with the tagline of the organization or can be profiled like a particular product to make them more relevant.

It is their sheer variety that makes collar pins sought after as a corporate gift for both employees and customers. While the employees feel connected to their company, the customers feel a sense of relationship too and cherish collar pins as corporate gifts, thus they help in keeping the customers devoted to the company.

Selection of a corporate gift also depends on how much you want to spend on it. The perceptive value of collar pins as impactful gift items is much higher than their cost, therefore money spent on them is always worth the money. The versatility and applicability of collar pins ensure that they are happily worn by people on different occasions and are not just kept at one place for adornment. As they can be put on daily when going to work, they are seen by many people and hence the brand's promotion also takes place effectively.

However, companies must consider some vital aspects before deciding to distribute collar pins as corporate gifts. They must make sure that they are good quality as it will make sure that people use them .

The second aspect is printing of design on the collar pins, which must be sensible and attractive so that it increases their prospects of being sported on a daily basis. However, if the pin is gaudy or if it lacks balance in design, then people may not like it. Moreover, the practicality of use must be a prime consideration at the time of designing collar pins as corporate gifts.

Corporate gifts are good promotion mediums as they make sure of greater brand visibility when a beneficiary uses them in the public. Collar pins have all the features to succeed at this purpose. They have been used widely by companies for ages and have always come out as winners. Companies that have not yet accorded due importance to collar pins as corporate gifts must wake up to the huge potential of this tool in creating a successful brand identity.

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