The Rise of Conscious Capitalism
For 25 years, Patricia Aburdene has been tracking how change impacts business. As one of the leading social forecasters in the world, she's helped both organizations and individuals optimize the social change happening around us.
She is the co-author of the number one New York Times bestseller, Megatrends 2000. Patricia's newest book, Megatrends 2010: The Rise of Conscious Capitalism, is a blueprint of the social, economic and spiritual trends transforming free enterprise. As the tagline promises, the book describes seven new trends that will transform how we live, work and invest.
Patricia describes 'conscious capitalism' as a holistic vision of business in which consumers, investors, suppliers, managers, and visionary CEOs all play a role. More than a megatrend, it's also a self-organizing movement, with everyone trying to restore ethics, accountability and soulfulness.
"Leading from the Middle" is a chapter from her latest book, and it reminds us to look past our narrow definition of authority to include 'informal authority', as well as a one that is more spiritual in nature.
According to Patricia, this can be called 'moral authority', and in business it has as much value as traditional types of authority. How does one lead from the middle? A very important way is to live and breathe your gifts when you're at work. The influence you can wield this way is powerful, and that makes this a recognized style of leadership.
Consumers have a tremendous amount of power over the companies we dislike. We can take our values with us when we go shopping. As consumers, are we using our vote at the cash registers by choosing products that mirror our values and rejecting those that don't?
Patricia calls those who want to invest in a socially responsible way values-driven investors. While earning a return is important, they won't do it at the expense of their values. The United States has seen the growth of this movement since the '70s.
At present still a minority culture, Patricia believes that in the next five years conscious capitalism will be mainstream. As we learn the power of prosperity on our spiritual paths and extend this into the marketplace, we'll be aligning our values with our products and investments.
She is the co-author of the number one New York Times bestseller, Megatrends 2000. Patricia's newest book, Megatrends 2010: The Rise of Conscious Capitalism, is a blueprint of the social, economic and spiritual trends transforming free enterprise. As the tagline promises, the book describes seven new trends that will transform how we live, work and invest.
Patricia describes 'conscious capitalism' as a holistic vision of business in which consumers, investors, suppliers, managers, and visionary CEOs all play a role. More than a megatrend, it's also a self-organizing movement, with everyone trying to restore ethics, accountability and soulfulness.
"Leading from the Middle" is a chapter from her latest book, and it reminds us to look past our narrow definition of authority to include 'informal authority', as well as a one that is more spiritual in nature.
According to Patricia, this can be called 'moral authority', and in business it has as much value as traditional types of authority. How does one lead from the middle? A very important way is to live and breathe your gifts when you're at work. The influence you can wield this way is powerful, and that makes this a recognized style of leadership.
Consumers have a tremendous amount of power over the companies we dislike. We can take our values with us when we go shopping. As consumers, are we using our vote at the cash registers by choosing products that mirror our values and rejecting those that don't?
Patricia calls those who want to invest in a socially responsible way values-driven investors. While earning a return is important, they won't do it at the expense of their values. The United States has seen the growth of this movement since the '70s.
At present still a minority culture, Patricia believes that in the next five years conscious capitalism will be mainstream. As we learn the power of prosperity on our spiritual paths and extend this into the marketplace, we'll be aligning our values with our products and investments.
About the Author:
Are social and spiritual trends re-shapingthe free-enterprise economy? What is the future of conscious capitalism? Let megatrend forecaster Patricia Aburdene tell you more about this growing movement. Click here to listen to the Patricia Aburdene interview.
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